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Google SEO basics are the art of marketing and publishing information which ranks high on search engines. Many people consider Search Engine Optimization a complicated task, so they try to cheat the search engines instead of learning the art and science of it.
However, Google search engine optimization (SEO) basics are an extensive form of traditional marketing. There are several steps to consider in Search Engine Optimization including:
- Market research
- Keywords
- On page optimization
- Link building
- Site structure
- Brand building
- Viral marketing
- Adjusting and staying current.
Things to Remember
When it comes to Google SEO basics, it is essential that you look at your competitor websites and know what type of keywords they are using. For instance, colleges, government and media institutions are websites that generally rank high on search engines. However, if you take an in-depth look you will see that fairly average websites dominate the market.
Many of these brands are not firmly established. You should consider pursuing a market such as this. You may perform an extended research which lets you look at certain elements such as site age, page rank on Google, inbound link count, if listed in major directories and back links.
Keywords
You must also understand what keywords people are searching for on the Internet. A few simple ways to getting keyword ideas is to look at competing websites and their page contents – as well as checking community sites and forums to see the issues people discuss frequently.
Customer Feedback
In addition to searching for keywords you may think are important – check with past customers as to how they found your website; the reasons they choose you; and other factors that played an important role when choosing you.
Site Structure
Also, important is site structure. Consider rich niche keywords and create pages so that a group of keywords fit within each site theme as well as navigational structure.